Privacy Policy - ComfortLore

Privacy Policy

Last Updated: May 19, 2026

ComfortLore LLC (“ComfortLore,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy describes how we collect, use, share, and protect information when you visit ComfortLore.com (the “Site”) or purchase our products.

By using the Site or making a purchase, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect several types of information from and about users of our Site:

a) Information You Provide Directly:

Account information: Name, email address, password, date of birth.
Order information: Billing and shipping address, phone number, payment information.
Communications: Information you provide when contacting customer support, submitting forms, or subscribing to communications.
Research representations: Confirmations regarding your age and research-use purpose at account creation and checkout.

b) Information Collected Automatically:

Device information: IP address, browser type, operating system, device identifiers.
Usage data: Pages visited, time spent on pages, clicks, referring URLs, search terms.
Cookies and tracking technologies: See Section 6 below.

c) Information from Third Parties:

Payment processors: Transaction confirmation data from NowPayments, payment card processors, and other payment service providers.
Shipping carriers: Delivery status and tracking information.
Analytics providers: Aggregated traffic and behavior data from Google Analytics and similar services.
Fraud prevention services: Risk assessment data when applicable.

We do NOT collect Social Security numbers, government identification numbers, or biometric data from customers.

2. How We Use Your Information

We use collected information for the following purposes:

(a) Order fulfillment: Processing orders, payments, shipments, and refunds;

(b) Account management: Creating and managing your account, authentication, and password recovery;

(d) Communications: Sending order confirmations, shipping updates, account notifications, and (with consent) marketing communications;

(e) Compliance: Verifying age and research-use representations, complying with applicable laws and regulations, responding to legal requests;

(f) Site improvement: Analyzing usage patterns to improve site functionality, user experience, and product offerings;

(g) Security and fraud prevention: Detecting and preventing fraud, abuse, unauthorized access, and security incidents;

(h) Legal protection: Establishing, exercising, or defending legal claims.

3. How We Share Your Information

We do not sell your personal information to third parties. We share information only as described below:

a) Service Providers:

We share information with trusted third-party service providers who perform services on our behalf, including:

Payment processors (NowPayments, and any future card processors)
Shipping carriers (USPS, UPS, FedEx, DHL, regional couriers)
Hosting and infrastructure providers (Hostinger, Cloudflare)
Email service providers (for transactional and marketing communications)
Analytics services (Google Analytics)
Customer support tools
Tax compliance providers

These providers are contractually obligated to protect your information and use it only for the services they perform for us.

b) Legal Requirements:

We may disclose information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to:

Comply with legal obligations;
Protect our rights, property, or safety;
Protect the rights, property, or safety of customers, employees, or others;
Investigate fraud, security issues, or violations of our Terms of Service.

c) Business Transfers:

If ComfortLore is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as a business asset. We will notify you of any such change in ownership or control of your personal information.

d) With Your Consent:

We may share information with third parties when you give us explicit consent.

4. Data Retention

We retain personal information for as long as necessary to:

(a) Fulfill the purposes outlined in this Privacy Policy;

(b) Comply with legal, accounting, tax, and reporting requirements;

Specifically:

Account information: Retained while your account is active, plus 7 years for tax and legal compliance.
Order records: Retained for 7 years for tax and audit purposes.
Customer service communications: Retained for 2 years.
Marketing data: Retained until you unsubscribe or request deletion.
Cookies and analytics: Per the retention periods set by each service.

After applicable retention periods, we securely delete or anonymize your information.

5. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

a) California Residents (CCPA/CPRA):

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have the right to:

Know what personal information we collect, use, and share;
Request a copy of personal information we hold about you;
Request deletion of your personal information (subject to legal exceptions);
Correct inaccurate personal information;
Opt-out of the “sale” or “sharing” of personal information (we do not sell information);
Limit use of sensitive personal information;
Non-discrimination for exercising privacy rights.

To exercise these rights, contact us at privacy@comfortlore.com with “California Privacy Request” in the subject line.

b) European Union and UK Residents (GDPR):

If you are in the EU or UK, under the General Data Protection Regulation, you have the right to:

Access your personal data;
Correct inaccurate or incomplete data;
Request deletion (“right to be forgotten”);
Restrict or object to processing;
Data portability;
Withdraw consent at any time;
Lodge a complaint with a data protection authority.

To exercise these rights, contact us at privacy@comfortlore.com. We will respond within 30 days.

c) Other Jurisdictions:

Residents of other states or countries may have similar rights under applicable laws. Contact us at privacy@comfortlore.com to inquire about your rights.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Site:

a) Essential Cookies: Required for basic site functionality, such as shopping cart, account authentication, and security. These cannot be disabled.

b) Analytics Cookies: Help us understand how visitors use our Site (Google Analytics). Used to improve user experience.

c) Functional Cookies: Remember preferences such as language, currency, or saved cart items.

d) Marketing Cookies: Used to deliver relevant advertising and measure ad effectiveness. May be set by third-party advertisers.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

For detailed information about specific cookies used, see our Cookie Policy [if separate, otherwise reference is internal].

7. Third-Party Links and Services

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

8. Security

We implement reasonable technical, administrative, and physical security measures to protect personal information, including:

SSL/TLS encryption for data transmitted to and from the Site;
Secure payment processing through PCI-DSS compliant providers;
Access controls limiting employee access to personal information;
Regular security audits and updates;
Secure password storage using industry-standard hashing.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at security@comfortlore.com.

9. Children’s Privacy

Our Site and products are not intended for individuals under 21 years of age. We do not knowingly collect personal information from minors. If we learn we have collected information from a minor, we will delete it promptly. If you believe a minor has provided us with information, contact us at privacy@comfortlore.com.

10. International Data Transfers

We are located in the United States. If you access our Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using the Site, you consent to the transfer of your information to the United States.

For EU/UK residents, we rely on appropriate safeguards including Standard Contractual Clauses for cross-border data transfers.

11. Marketing Communications

If you opt-in to receive marketing communications:

We send order updates, product announcements, promotions, and educational content;
You can unsubscribe at any time using the unsubscribe link in any marketing email;
You can also opt-out by contacting privacy@comfortlore.com.

Transactional communications (order confirmations, shipping updates, account notifications) are sent regardless of marketing preferences as they are necessary to fulfill orders.

12. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) signal. Currently, our Site does not respond to DNT signals due to lack of industry standardization. We continue to monitor DNT developments.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by:

Updating the “Last Updated” date at the top of this policy;
Posting a notice on the Site;
Sending an email notification to registered users for significant changes.

Your continued use of the Site after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal information, contact our Privacy team:

ComfortLore LLC
Attn: Privacy Officer
201 E Center St, Ste 112-3405
Anaheim, CA 92805

Email: privacy@comfortlore.com
General inquiries: info@comfortlore.com
Website: comfortlore.com

For California residents: California Privacy Request — privacy@comfortlore.com
For EU/UK residents: GDPR Inquiry — privacy@comfortlore.com

We will respond to verifiable requests within 30 days (or as required by applicable law).